Last updated: 08/12/2025
This Privacy Policy explains how personal data is collected, used, stored, and protected when you use the online store Go4Shop.eu (the “Website”). The Website is operated in compliance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), the EU ePrivacy framework, and applicable Estonian and EU laws. This policy applies to all visitors, customers, and registered users of the Website.
1. Data Controller
The controller of personal data is:
PreisDepot OÜ
Registered in the Republic of Estonia
Company registration number: 17265352
Registered address: Harju maakond, Tallinn, Kesklinna linnaosa, F. R. Faehlmanni tn 31-6, 10125
Email: info@go4shop.eu
2. Scope of This Policy
This Privacy Policy covers the processing of personal data collected through the Website, during account registration, order placement, customer support communication, newsletter subscription, and other interactions related to the purchase of goods online.
3. Categories of Personal Data Processed
We may process the following categories of personal data depending on your interaction with the Website:
- Identification data such as name and surname;
- Contact details such as email address and telephone number;
- Billing and delivery address;
- Order details, invoices, and transaction history;
- Account credentials and preferences (passwords are stored in encrypted form);
- Communication data, including emails and support requests;
- Technical and usage data such as IP address, browser type, device information, access times, and logs;
- Cookie and tracking data, as described in the Cookie Policy.
We do not intentionally process special categories of personal data within the meaning of Article 9 GDPR.
4. Purposes of Processing
Personal data is processed solely for legitimate business and legal purposes, including:
- Processing and fulfilling customer orders;
- Managing user accounts and customer relationships;
- Payment processing and fraud prevention;
- Delivery of goods and coordination with logistics partners;
- Handling customer inquiries, complaints, and warranty claims;
- Compliance with legal, tax, and accounting obligations;
- Ensuring the security and proper functioning of the Website;
- Improving services, products, and user experience;
- Sending marketing communications, where lawful and based on consent.
5. Legal Bases for Processing
We process personal data on one or more of the following legal bases:
- Performance of a contract or steps prior to entering into a contract (Article 6(1)(b) GDPR);
- Compliance with a legal obligation (Article 6(1)(c) GDPR);
- Legitimate interests pursued by the controller, such as business operations, IT security, fraud prevention, and service improvement, provided such interests do not override your fundamental rights (Article 6(1)(f) GDPR);
- Your consent, where required, particularly for marketing communications and non-essential cookies (Article 6(1)(a) GDPR).
6. Data Retention Periods
Personal data is retained only for as long as necessary for the purposes for which it is processed:
- Order, invoice, and accounting data are retained for the periods required by applicable accounting and tax laws;
- Customer account data is retained while the account remains active and thereafter as required by law;
- Customer service and communication records are retained as long as necessary to resolve matters and comply with legal obligations;
- Marketing data is retained until consent is withdrawn or the data is no longer required for the stated purpose.
7. Recipients of Personal Data
Personal data may be disclosed only to carefully selected third parties where necessary for the operation of the Website and fulfillment of orders, including:
- Payment service providers and financial institutions;
- Courier, postal, and logistics service providers;
- IT, hosting, cloud, and website maintenance providers;
- Email communication and analytics service providers;
- Suppliers and dropshipping partners, including BigBuy, solely for order fulfillment;
- Public authorities and regulators where required by applicable law.
All third parties are bound by contractual or legal obligations to process personal data in compliance with GDPR.
8. International Data Transfers
Where personal data is transferred outside the European Economic Area, such transfers are carried out only where appropriate safeguards are in place, including adequacy decisions of the European Commission or standard contractual clauses.
9. Data Subject Rights
You have the following rights under GDPR, subject to statutory limitations:
- The right to access your personal data;
- The right to rectify inaccurate or incomplete personal data;
- The right to request erasure of personal data;
- The right to restrict processing of personal data;
- The right to data portability;
- The right to object to processing based on legitimate interests;
- The right to withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal;
- The right to lodge a complaint with a supervisory authority.
In Estonia, the competent supervisory authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon).
Requests regarding personal data may be submitted by email to info@go4shop.eu. Identity verification may be required before fulfilling a request.
10. Cookies and Tracking Technologies
The Website uses cookies and similar technologies to ensure proper functionality, security, analytics, and marketing, where permitted. Detailed information is available in the Cookie Policy.
11. Data Security
We apply appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, alteration, or disclosure. Despite these measures, no online transmission or storage system can be guaranteed to be completely secure.
12. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy at any time to reflect legal, technical, or business developments. The updated version will be published on the Website and will apply from the date of publication.
13. Contact Information
If you have any questions regarding this Privacy Policy or the processing of personal data, please contact:
Email: info@go4shop.eu